OK, it seems my sickness has completely left me... although I had several false positives before it rebounded again, and again... Lovely.
KNB (know nothing buzzword) is an acronym I have coined to describe the over-proliferation of buzzwords in modern society. The Americans started it several decades ago, and now the filth has spread throughout the business world, the technology world, and the journalism world. Among other worlds I assume.
It seems to be that people like to use buzzwords to give the appearance that they know what they are talking about, when in fact, they don't. I'm going to take the liberty to include catch-phrases in this definition. For instance "going forward".
I was listening to a humourous essay written and read by an Irish poet a couple of weeks ago (sorry I forgot his name) which was about the over-use and pointlessness of the term "going foward". This also applies to the term "moving forward". I've noticed whenever there is a business discussion and a major point is raised which questions the validity of some high-powered executive's idea, instead of discussing the issue, s/he will utter the term "going forward" and start blurting about some unrelated issue in order to divert attention from his/her stupid idea.
It can be useful of course, if discussions become rhetorical, or vitriolic, in which case it is certainly necessary to move forward. However, it is often used simply because someone is uncomfortable with the fact that they are indeed, completely incorrect.
Now, I just want to make a point about the difference between a buzzword, and a jargon word. Jargon is actually a collection of words belonging to a specific field with a fully defined meaning. Buzzwords tend to undescribe something that is ill defined, makes no sense, and isn't really a new thing anyway. You can read Wikipedia's explanation of a buzzword if you wish. Of course, the neutrality of the article is disputed, and it needs cleaning up among other issues. That's one of the things I like about Wikipedia: it is quite open when something is wrong and needs fixing... Getting it fixed, however, is another issue.
There are lots of other lurrrvely examples. For instance "leverage". "We need to leverage this technology to improve the synergy within our enterprise to empower our people to move onto the next-generation paradigm". This is the kind of sentence that one will hear from CEOs and other executives, but really, it means bugger all. I would love to leverage the use of an M4 Carbine (in coordination with the Lower Hutt Police and the SAS) to empower the English language to make a paradigm shift towards best practices.
By the way, I use state-of-the-art technologies to write this blog. Having moved on from pen and paper to a keyboard.